Pledgeball: Our route to kick off

We’re excited to share that Pledgeball has received support from the Foundation for Integrated Transport to launch our new campaign: Our Route to Kick-Off.

Every week during the season, millions of fans travel to matches, many by car. This project harnesses the power of football communities to shift matchday travel towards more sustainable options like walking, cycling and public transport.

Through fan-led storytelling, club partnerships, roadshows, and digital engagement, Our Route to Kick-Off will aim to:

– Empower supporters to lead by example.
– Normalise low-carbon matchday travel.
– Build a scalable model for behaviour change in sport.

We’ll be sharing regular updates as the campaign kicks off, so watch this space.